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More Filipinos turning to AI as source of news — report

This illustration picture shows icons of Google's AI (Artificial Intelligence) app BardAI (or ChatBot) (C-L), OpenAI's app ChatGPT (C-R) and other AI apps on a smartphone screen in Oslo, on July 12, 2023. (Photo by OLIVIER MORIN / AFP)

This illustration picture shows icons of Google’s artificial intelligence app BardAI (or ChatBot), OpenAI’s app ChatGPT and other AI apps on a smartphone screen in Oslo, on July 12, 2023. — Photo by Agence France-Presse

MANILA, Philippines — Apart from the rise of content generated by artificial intelligence, several Filipinos have also begun turning to AI chatbots to get their news, based on the findings of an international research publication.

The Reuters Institute Digital ɫTV Report 2025, released on Tuesday, highlighted two “major emerging themes” in the global consumption of news, one of which is the use of AI chatbots as a source of news.

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Reuters Institute for the Study of Journalism Director Mitali Mukherjee wrote that this is the “first time” AI chatbots has been categorized as a distinct source of news since 2012.

In the Philippines, nine percent of Filipinos surveyed said they use AI chatbots for news.

“While the numbers are still relatively small overall, they are markedly higher for young audiences,” Mukherjee said.

Meanwhile, the other central emerging theme across the globe is the rise of an alternative media ecosystem, particularly, YouTubers, TikTokers, and podcasters.

In the Philippines, 12 percent of Filipinos surveyed said they now also turn to podcasts for news.

Meanwhile, the majority of Filipinos list “any online” (which also includes websites and applications) as their primary source of news at 85 percent, followed by social media at 66 percent. A smaller number list TV as their source at 46 percent, and print at 13 percent.

“The decline of TV and print has plateaued as Filipinos seek news on the worsening political polarization. Social media, however, remains their preferred news source,” University of the Philippines associate professor Yvonne Chua said in the report.

The digital news report also specified that videos continue to grow in importance as a source of news across all markets, rising from 52 percent in 2020 to 65 percent in 2025 in social video, and from 67 percent to 75 percent in any video.

“In the Philippines, Thailand, Kenya, and India more people now say they prefer to watch the news rather than read it, further encouraging the shift to personality-led news creators,” the study showed.

Trust in news

Meanwhile, overall trust in news has slightly increased to 38 percent from the previous year’s 37 percent.

However, Chua pointed out that trust in most individual media brands declined due to political disinformation.

“While our survey data show that overall trust in news improved after Rodrigo Duterte neared the end of his presidency in 2022 and has remained steady since, trust in nearly all media brands covered in this report slid over the past year amid intensified political disinformation, at least some of which is aimed at mainstream outlets for allegedly biased coverage,” Chua wrote.

Chua also pointed out that some outlets critical of those in power are “often actively distrusted by supporters of the politicians in question and subject to coordinated harassment,” she added.

Chua then noted that public trust is “not in itself a measure of the quality or trustworthiness of the content.”

ɫTV avoidance

Meanwhile, the annual report also showed that 48 percent of Filipinos said they sometimes or often avoid the news.

Among the reasons why people avoid the news globally, 39 percent said that news had negative effect on their mood; 31 percent said the amount of news wore them out; 30 percent said there is too much coverage of conflict or war; 29 percent said there is too much coverage of politics; 20 percent said because there is nothing they could do with the information.

Meanwhile, 18 percent said it led to arguments they’d rather avoid; another 18 percent said it did not feel relevant to their life; while 9 percent said news was too hard to understand.

Among the nine percent of respondents globally who said the news was too difficult to understand, 16 percent of Filipino respondents under 35 and 11 percent of those aged 35 and older reported having the same difficulty following or understanding the news.

The study was conducted from mid-January to the end of February 2025, polling 97,055 online respondents across 48 markets in six continents, including 2,014 adult Filipinos. /das

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