好色先生TV stock images
Fans of Thai rapper, Milli, had a hankering for mango sticky rice in Bangkok this week after the 19-year-old ate mouthfuls of the much-loved dessert on stage at the in the United States.
Milli, whose real name is Danupha Khanatheerakul, is the first solo Thai artist to perform at the pop and indie rock music festival, which draws tens of thousands of fans annually. This year鈥檚 headline artists included Harry Styles, Billie Eilish, and Swedish House Mafia.
Sales in Thailand jumped after Milli brought a bowl of the popular dessert on stage and took a few bites as she performed a song called 鈥淢ango Sticky Rice鈥� last weekend.
Prime Minister Prayuth Chan-ocha said this week the Culture Ministry is considering registering mango sticky rice on the United Nations Educational, Scientific and Cultural Organization鈥檚 cultural heritage list, local media TPBS reported.
100% sales increase
Thais eat the dessert, which consists of sweet sticky rice steeped in coconut milk, served with ripe mango, to cool themselves off in the exceptionally humid months of March and April.
In the capital Bangkok, dozens of delivery riders were seen queuing up in front of a well-known vendor called Mae Varee to fulfill surging online orders.
鈥淲e had to shut down the apps in order to catch up with the orders before resuming it again. We鈥檝e been turning it on and off, on and off throughout the day,鈥� Thanyarat Suntiparadorn, 29, the owner of Mae Varee, told Reuters.
Thanyarat said that while mangoes are already in season, Milli鈥檚 performance helped increase sales by more than 100 percent.
Customers also flocked to Bangkok鈥檚 Chinatown area where vendors had to double their mango stocks to keep up with demand.
鈥淚 normally love to eat mango sticky rice but 鈥� after watching Milli on stage, I am now eating it nearly every day,鈥� said 29-year-old customer Suphakomkao Klaypongpan.
RELATED STORIES
Guimaras festival dishes out 9 tons of mangoes
Indians share food to mark festivity
Lucena festival hails native smoked fish as 鈥榝ood treasure鈥�